PUMA byHussein Chalayan
Motion is what keeps world-renowned fashion designer and PUMA Creative Director Hussein Chalayan curious. It inspires him to re-configure a shoe, a jacket, a lifestyle. His curiosity seeks to alter—to physically morph space, time, and movement by drawing inspiration from anthropology, technology, and hybrid cultures. In October 2008, Hussein presented his Inertia collection. It broke new creative ground with its molded latex garments. They encapsulated movement to make a statement about the “speed of our lives.” This statement is a common thread through his PUMA collections- he welds his precision of approach with the PUMA’s playfulness and explores motion on new levels. His final creations are made for a life lived swift—but also one that takes the time to recognize and reflect on those moments that best define life itself.
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